Last Friday I gave a presentation to my bosses about this year’s South by Southwest Interactive Festival in Austin, TX, which I attended in March with a colleague.
Highlighting for them the latest digital trends, hardware innovations and hot internet memes showing up IRL at SxSW such as Grumpy Cat (yes there is a glossary of geeky terms at the end of this blogpost, just in case you were now feeling overwhelmed), I realised that there was one major innovation I was missing, and I have been missing ever since I have been writing my first prose: the “scriptwalker”. Continue reading “Of grumpy cats, the next innovation and the end of (my) blogs”
I have a short break in my schedule, so I thought it would be interesting to provide you with some insights into this year’s first day of the interactive festival at South by Southwest, also know as SxSW (and technically SxSWi for the interactive part of the programme) on Twitter. Continue reading “First impressions from SXSW interactive 2013”
I attended an IABC Belgium event in Brussels on 26 February during which Melissa Rancourt, Head of Faculty at Boston University in Brussels, talked about. I was very curious to hear about this topic because I am usually very critical of marketing, and even more so if its purpose is to play tricks with my unconscious. Continue reading “Playing with our senses: unveiling neuromarketing techniques”
This blog could have just as well been titled “Is blogging the end of paper travel diaries?”, but I thought it was more interesting to take an anthropological look at this curious object called a travel diary. Continue reading “Anatomy of a modern travel diary”
I had the pleasure of moderating a workshop on “E-ambassadors: Engaging citizens in a digital world” at EuropCom this week, the largest European conference bringing together local, national and EU public communicators. Continue reading “Go where your audience is: what EU communicators can learn from local citizen engagement initiatives at EuropCom”
Article publié à l’origine sur le site d’infos de la RTBF, dans la rubrique Opinions.
Pour Aurélie Valtat, spécialiste des nouvelles technologies, l’entreprise de demain sera très différente. Conséquence des nouvelles technologies et des modèles véhiculés par les entreprises qui les portent. Continue reading “Demain, une culture d’entreprise résolument plus démocratique”
La presse en ligne d’aujourd’hui me désole. Bon d’accord nous sommes dimanche et c’est le jour traditionnellement dévoué à la couverture d’événements sportifs, mais là, franchement ça me dépasse ! Continue reading “De la paresse en journalisme et de son rôle éducatif”
Now most of you probably dream of winning the lottery, so the title of my blogpost might just sound very corny in its own way, but this is my new bugbear and I’d like to share it with you to get some idea-sourcing on it and generate interest / volunteers. Continue reading “I have a dream… of a children’s Wikipedia about the European Union”
Actually you don’t need to know who these four authors are to appreciate the blog post, but because I know how curious you are, here is their bio in a nutshell:
Clay Shirky is a professor in New Media at New York University and has written books called Here Comes Everybody and Cognitive Surplus.
Malcolm Gladwell is a writer and reporter for the New Yorker and he wrote the bestsellers The Tipping Point, Blink and Outliers.
Dan and Chip Heath are two academics who co-wrote the notoriously memorable book Made to stick in 2007. Continue reading “What do Clay Shirky, Malcolm Gladwell and the Heath brothers have in common?”
Je réagis à un article du Monde daté du 4 juin 2011 et qui porte le titre suivant : “Sur les réseaux sociaux, difficile d’avoir plus de 200 amis”. Dans cet article, l’hypothèse de Dunbar, selon laquelle les groupes sociaux de plus de 150 personnes ne seraient pas viables sans effort supplémentaire de socialisation, est appliqué aux réseaux sociaux, avec des constatations similaires. Continue reading “Plus de 200 amis sur les réseaux sociaux, est-ce humainement possible ?”