Does great politics require great communicators?

Churchill and Hitler, two political communicators

I’ve always been wondering wether it would be enough to have an amazing political programme, a programme that puts the interests of humanity before those of particular groups or interests, and whether that programme would still be a success if advocated by a politician with very poor communication skills.

I can find examples of:

  • great communicators with poor political programmes – Hitler, Napoleon;
  • poor communicators with poor political programmes – do they even need to be remembered here? 🙂 G.W. Bush, Sarah Palin, just to name a few
  • great communicators with great political programmes – Winston Churchill, though war was most of his programme, but fought for a good cause.

But I’m still struggling to find poor communicators with great political programmes. Any ideas?

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