37 + = 40
Surprised to hear that there are no critical analyses of the Why and What! Sure, the How is important (and easier, and more fun), but there’s no point addressing it if you don’t know what you’re trying to achieve.
So what does social media offer the EU? A lot, or perhaps nothing – it all depends on what part of the EU you’re talking about. There is no single answer to the question. What works for the Digital Agenda won’t necessarily work for agricultural policy, and probably won’t work for DG Competition.