The Good, the Bad and the Ugly: My take-aways from SxSW 2015

First times are always special. Going back to South by after my first time two years ago was then a good way to test whether the magic of South by was due to my taking part for the first time or if it truly is part of the DNA of the event. For certain I wasn’t disappointed! Actually, going back to South by makes it easier to focus on what you are really interested in while soaking in the very special atmosphere of the festival. Continue reading “The Good, the Bad and the Ugly: My take-aways from SxSW 2015”

Of grumpy cats, the next innovation and the end of (my) blogs

Last Friday I gave a presentation to my bosses about this year’s South by Southwest Interactive Festival in Austin, TX, which I attended in March with a colleague.

Highlighting for them the latest digital trends, hardware innovations and hot internet memes showing up IRL at SxSW such as Grumpy Cat (yes there is a glossary of geeky terms at the end of this blogpost, just in case you were now feeling overwhelmed), I realised that there was one major innovation I was missing, and I have been missing ever since I have been writing my first prose: the “scriptwalker”. Continue reading “Of grumpy cats, the next innovation and the end of (my) blogs”