What I learned from testing automatic direct messaging on Twitter on both personal and corporate accounts

I decided to look into the question of automatic direct messaging (DM) on Twitter, because I was curious about 1. how it worked technically, 2. what benefits it could bring to social media managers, and 3. what people on Twitter actually thought about them. I noticed indeed that I started to get more automatic DMs in my Twitter inbox in the second half of last year and they are now taking up almost all of my inbox – that is, until I delete them. Continue reading “What I learned from testing automatic direct messaging on Twitter on both personal and corporate accounts”

Join global conversations around development policy, practice and research

Development policy aid and research hashtags and twitter handles

With the sustainable development goals (aka global goals) just adopted by the UN General Assembly, it might be interesting to follow online conversations around international development policy, development work on the ground and development research as these goals are being implemented. Continue reading “Join global conversations around development policy, practice and research”

The Good, the Bad and the Ugly: My take-aways from SxSW 2015

First times are always special. Going back to South by after my first time two years ago was then a good way to test whether the magic of South by was due to my taking part for the first time or if it truly is part of the DNA of the event. For certain I wasn’t disappointed! Actually, going back to South by makes it easier to focus on what you are really interested in while soaking in the very special atmosphere of the festival. Continue reading “The Good, the Bad and the Ugly: My take-aways from SxSW 2015”

What happens to celebrity Twitter accounts when they die? The Hugo Chavez case

Yes, I know. I should be focussing on much more challenging questions such as eradicating world hunger or education for all, but heck, it’s 1am, it’s the end of my first day at the über geek Mecca also known as SXSW, and this question has been haunting me since the death of Hugo Chavez 3 days ago. (By the way, if you read to the end of this article, you’ll be in for a surprise – seriously). Continue reading “What happens to celebrity Twitter accounts when they die? The Hugo Chavez case”

Miss France on Twitter for a week: getting to the root of stereotypes

Last week I had the pleasure of participating in a new Twitter meme, the citizen curated location account, whereby citizens embody and represent their country or city during one week before passing on the torch to another citizen. Sweden, through its @Sweden account, was the first to launch this trend in December 2011 (see Curators of Sweden  for more info on the how and the why). Continue reading “Miss France on Twitter for a week: getting to the root of stereotypes”

Why Twitter is for ‘real’ information and Facebook is not

Facebook vs Twitter

I used to never really ask myself why I use both Twitter and Facebook for leisure and work, but now that I’m more and more asked to lecture and advise on the use of these social media, it dawned on me that these two media had very different profiles, and were being used quite differently by online actors.

So here are the two points I’d like to make and on which I’d be happy to have your opinion:

  • corporate brands are better on Facebook than on Twitter, with the exception of news broadcasters.
  • the more useful your service, the more likely you are to use Twitter – sounds provocative, doesn’t it? 🙂

Facebook is for brands and communities

Actually, I realised that the traditional scheme for a brand is generally to have lots of fans on Facebook, and far less on Twitter. One recent example of that is Austrian Airlines with a staggering 30,000 fans on Facebook but merely 1,678 followers on Twitter.

You would say this is because there are 5 times more people on Facebook then on Twitter. Personally I think that’s only partially the explanation to this situation. What is however of interest is that when you befriend a brand’s page on Facebook, this brand’s updates get to sit in your home feed next to that of your ex-boyfriend or high school Math teacher.

This gives Facebook users the impression that they are more familiar with this brand, that they can get a glimpse of that brand’s inside story.

Of all the Facebook pages I administer, this has proven very true. The sense of community or belonging is very strong and the posts that usually work best are of two kinds:

  • those in which you engage your audience around your brand’s industry/area
  • those that let fans see what it’s really like to work at your brand’s HQ or get to meet the real people behind your brand.

Twitter is for real, ‘useful’ information

Now I have one clear example in mind here, backed by several arguments. When I’m not developing online communication strategies or convincing senior management of the benefits of moving to a paperless environment, I manage the social media accounts of a European public organisation (Eurocontrol), including on Twitter and Facebook.

On Twitter this organisation has almost 15,000 followers, while it “only” has 6,000+ fans on Facebook. Now if I take the European Parliament or NATO, both organisations have far more fans on Facebook than on Twitter. So why is it that it’s the other way round with Eurocontrol?

Twitter has made such a big difference to Eurocontrol’s online presence for two main reasons:

  • It is all about real-time or almost real-time information, which comes in very handy when reporting about the European air traffic situation in the case of a volcanic ash crisis or a snow onslaught.
  • People tend to check their Twitter account more often than they do with their Facebook account.

If you combine those two factors, you end up with a simple equation: Twitter is better if you are looking for concrete, useful information that you can use to take action immediately.

While Facebook remains the domain of PR and marketing, Twitter is in my opinion for ‘hard-core’ communication experts, who value information and client-focus above all.

The other reason why Twitter is gaining momentum for brand communication is because of Facebook technical limitations. Yesterday I read a Facebook update from KLM saying that they could not answer individual questions anymore in private and that they advised fans to move to Twitter (see screenshot below).

No surprise then if Twitter is being more and more used to replace traditional customer support services (eg. Bestbuy and their Twelpforce, http://twitter.com/#!/jetblue” target=”_blank”>Jet Blue, etc.)

Having said that, I’d be curious to hear about your experiences of both Twitter and Facebook as a follower/fan of brands.

Can you trust what people say on Twitter, especially if it’s real-time?


LIve Twitter Coverage

I was googling myself this afternoon, like I do from time to time just to check who’s cracking jokes about me in my back (OK, c’mon, those who’ve never googled themselves raise their hands – see, I knew it ;-)), and this is what I found: a blog post from French blog “Se former à la communication européenne” which provides a critical analysis of the speech of Viviane Reding, EU Commissioner for Justice, Fundamental Rights and Citizenship, gave at the European Communication Summit on 1 July. Continue reading “Can you trust what people say on Twitter, especially if it’s real-time?”

2010 UK Elections, TV and Twitter: how it doesn’t always fit together

“Who wants to be a Prime Minister?”

I was almost going to call this post “Who wants to be a Prime Minister” but refrained at the last minute (lucky you!). A colleague today told me that during the TV debates, the three British candidates in the run-up to 6 May 2010 were being evaluated by the audience in the studio with remote voting systems, and that the results were being displayed on TV screens. Continue reading “2010 UK Elections, TV and Twitter: how it doesn’t always fit together”